To attract customers when competing with the big box stores’ lower price points, independent garden centers must distinguish themselves as a consumer destination.  This can be done with quality, newer varieties and service.  Caladiums represent a huge potential for retailers across the US for spring and early summer sales. 
   Classic is the source for the latest in new caladium varieties having introduced 55 new exciting and exclusive varieties in just the past 10 years.  We also carry the newest University of Florida releases. Caladiums can be sold as potted plants, in combination planters and as dry bulbs. 


Pot Caladiums
   Some retailers grow their own pot plants but most purchase them from pot plant producers.  Caladiums like high light, feed and water and should be provided good space.  Growth regulators significantly improve habit and shelf life.  Grown properly (see - Recipe for Success) a retail customer can hardly resist the appeal of caladiums.  Retailers should select wholesale pot producers that reliably provide them with compact sturdy full plants with appropriate shelf life.
   To avoid stretching, caladiums should be unboxed immediately after receipt from the pot producer.  If received on carts they should be removed and placed in a single layer in the display areas.  They should be watered daily.
   Pre-finished pot caladiums (see Potted Caladiums) are available for garden centers to finish or to support their local landscape clientele.  We also offer a wide variety of potted tropicals, fast sellers, all..

Combination Planters
   From borders using smaller more compact strap varieties to foundation plants with larger fancy leaved varieties, caladiums represent colors and looks only they can provide for combination planters. 

Dry Bulb Sale
   Bulb companies have very nice display racks for dry bulb sales and Classic Caladiums has retail display boxes for our retailers wanting to offer dry bulbs to their retail customers.

Low maintenance caladiums always represent a good bet for spring and summer sales