customers when competing with the big box stores’ lower price points,
independent garden centers must distinguish themselves as a consumer
destination. This can be done with quality, newer varieties and
service. Caladiums represent a huge potential for retailers across
the US for spring and early summer sales.
Classic is the source for
the latest in new caladium varieties having introduced 55 new exciting
and exclusive varieties in just the past 10 years. We also carry the newest University of Florida releases. Caladiums can be sold as
potted plants, in combination planters and as dry bulbs.
Some retailers grow their own pot plants but most
purchase them from pot plant producers. Caladiums like high light, feed and
water and should be provided good space. Growth regulators significantly
improve habit and shelf life. Grown properly (see -
Recipe for Success) a
retail customer can hardly resist the appeal of caladiums. Retailers should
select wholesale pot producers that reliably provide them with compact
sturdy full plants with appropriate shelf life.
stretching, caladiums should be unboxed immediately after receipt from the
pot producer. If received on carts they should be removed and placed in a
single layer in the display areas. They should be watered daily.
caladiums (see Potted
Caladiums) are available for garden centers to finish or
to support their local landscape clientele. We also offer a wide
variety of potted tropicals,
fast sellers, all..
From borders using smaller more compact strap
varieties to foundation plants with larger fancy leaved varieties, caladiums
represent colors and looks only they can provide for combination planters.
Dry Bulb Sale
Bulb companies have very nice display racks for
dry bulb sales and Classic Caladiums has retail display boxes for our
retailers wanting to offer dry bulbs to their retail customers.
caladiums always represent a good bet for spring and summer sales